African swine fever in 2018, epidemic in 2019! After several rounds of big cleaning, the degree of capitalization and scale of China's breeding industry has been developed by leaps and bounds, prompting the structure of China's animal husbandry industry to change in many ways, and the beginning of 2021, the whole breeding industry because of the epidemic also suffered a considerable impact, a large number of small and medium-sized enterprises and storefront stores under the epidemic appeared to be closed down and shut down the tide of closures, and unemployment. And the livestock industry naturally did not escape the verdict of the general background.

But surprisingly, Kinghoo Trade but after the epidemic subsided, the size of the enterprise increased rather than decreased!

The expansion of the team is accompanied by a new round of organizational restructuring, with the establishment of six new business divisions covering the six major areas of hogs, poultry, ruminants, pets, import and export trade, and smart farming.

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With the industry trending downward

why is it bucking the trend?

Beijing Kinghoo Trade Co., Ltd was formally established in 2004, as a professional import and export of animal (nutritional) additives agent, the company has been adhering to the quality of winning, service for the win business philosophy, for the majority of feed and breeding enterprises to provide high-quality products and services.

For nearly 20 years, the company has been focusing on animal micro-nutrition immunization and has signed exclusive distributor agreements in China with international animal protection manufacturers, such as BASF (Germany), LNB (Holland), IQF (Spain), MIAVIT (Germany), WOOGENE (Korea), NIPPON-SODA (Japan), FRIESLAND CAMPINA (Holland), PAIK KWANG (Korea), MERVUE (Ireland), PHYTOFEED (Israel), HUONSNATURAL (Korea), BIMEDA (Ireland) and ARVESTA (Belgium). PHYTOFEED, Korea HUONSNATURAL, Ireland BIMEDA, Belgium ARVESTA and other international animal protection manufacturers signed the exclusive agency agreement in China, the introduction of the whole nutritional immunity and disease prevention programs and products.

All the products are selected by our veterinary team after in-depth investigation and many on-site (farm) tests, only to provide reliable protection for users' needs. At the same time, since 2009, Kinghoo Trade has taken the lead in passing the ISO9001 quality management system certification.

All the products are selected by our veterinary team after in-depth investigation and many on-site (farm) tests, only to provide reliable protection for users' needs. At the same time, since 2009, Kinghoo Tech has taken the lead in passing the ISO9001 quality management system certification.

Up to now, the sales market of KINGHOO additives has covered 26 provinces and municipalities in China, with 50+ distributor partners, serving tens of thousands of large, medium and small feed and aquaculture enterprises, and forming a sound marketing and technical service system, which has been recognized and praised by many frontline users.

Therefore, it is also because of these more than 20 years of industry experience and good market feedback, so that the innovative development of Kinghoo Tech to obtain a stable foothold.

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Thinking from the user's point of view

always on the way forward

Enterprise development is a long process, but also the process of continuous innovation! Standing at the trend of the new information age, Kinghoo Tech has successfully moved towards the road of Internet digital transformation while maintaining the steady development of the company's business.

In 2015, Kinghoo AgroTech precisely grasped the pain point of the livestock industry's demand for intelligence, successfully set up an internationalized IT technology team represented by CEO Niraj, and fully invested in the design and research and development of intelligent breeding products, taking the lead in the intelligent breeding track.

In 2016, Kinghoo AgroTech Co., Ltd was formally established, and the company's self-developed “Kinghoo e-farmer” intelligent diagnostic platform was formally released. In

2019,“Farmzai” intelligent farming platform was also formally delivered to the farming side.

During the period, Kinghoo Agro has established strategic partnership with many famous domestic and foreign enterprises, such as OPTIFARM from UK, IFIP from France, WESSTRON from Poland, ASSERVA from France, KDDI, Huawei, Ant Gold Service, Lenovo (China Service), etc., to carry out multi-dimensional cooperation at the level of technology and market based on the needs and realize mutual benefits and win-win situation together.

In 2020, in the face of the sudden“attack”of the epidemic, many regional users offline procurement and independent transportation is hindered, Kinghoo Tech in a timely manner to open up the product line on the sales channel, that is, “Kinghoo Agro online mall flagship store”.

At the same time, our veterinary team to better provide professional guidance and technical support for the front-line users, “Kinghoo e-line” platform especially added “veterinary inquiry” function plate, so that users can enjoy one-on-one professional consulting and consultation services through the online platform. In this regard, the platform has received a lot of feedback from users.

In this regard, we also received a lot of user feedback: “During the epidemic, to be able to complete the purchase and consultation through the online way, really from the details to solve our urgent needs, and is both convenient and efficient.”

In this era, KINGHOO is not only precisely seize the“Internet +”era of integration opportunities, through the use of “Internet +” management business model, and once again enhance the core competitiveness of enterprises, but also give play to the advantages of its two professional team, namely, international veterinary team and IT technology team. At the same time, it also gives full play to the advantages of its two professional teams, which is the internationalized veterinary team and the IT technical team, to provide users with more comprehensive solutions.

So, if you are asking: why the industry environment is in a downward trend, but KINGHOO can swim against the current? This is the answer!

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KINGHOO structure adjustment

The six divisions are interlocked

In recent years, affected by the impact of domestic epidemics and international market turbulence and other factors, China's animal husbandry industry is facing a major adjustment, the consumer side of the consumption structure of livestock and poultry products has also undergone a huge change, breaking the tradition of pork consumption, people on the consumption of poultry, beef and lamb consumption has gradually increased, and the consumption structure of livestock and poultry products is more optimized.

With the upgrading of the consumption structure, the consumption of animal products will steadily increase, the concept of healthy consumption of residents continues to increase, the future of the farming industry or will be towards the direction of scale, intelligence, branding and specialization, the breeding side of the production demand will further shift from the “quantity” to “quality”.

In order to cope with the new market trends and new demands, KNGHOO will optimize the organizational structure again, improve the decision-making efficiency, and set up six new business divisions while continuing to maintain the original business. That is, Hog Industry Division, Poultry Industry Division, Ruminant Division, Pet Division, Import and Export Trade Division, as well as Kinghgoo Agro, to fully protect the needs of users in the six fields, and to continuously improve product supply and service upgrading.

As the name suggests, each of the six divisions will have its own main area of focus.

1、Hog Industry Division

This division is based on the core foundation of all the field teams of the former KINGHOO, and everyone in the team is specialized in animal nutrition or veterinary medicine.

They are led by Dr. Wang Yanjun, a veterinarian doctor from Agricultural University and vice president of Intelligent Branch of Animal Husbandry Association, whose team mainly serves feed mills, farms, and national distributors nationwide, providing accurate pig nutrition and immunity and anti-disease programs and breeding technology services for the needs of frontline pig breeding and feed enterprise users;

2. Poultry Industry Division

The division is led by 30-year veterinarian Wang Yamin, whose team mainly serves the poultry breeding sector nationwide, providing accurate poultry immunization and nutritional anti-disease programs and breeding technology services to meet the needs of frontline poultry farming and feed enterprise users;

At the same time, Mr. Wang has more than 30 years of frontline experience in broiler breeder feeding management and disease prevention and control, and has many insights into chicken disease diagnosis and prevention.

3. Ruminant Division

Led by Dr.Wang, an expert in ruminant nutrition from Israel, this division mainly serves the ruminant farming sector nationwide, providing accurate ruminant immunization and nutritional anti-disease programs and farming technology services to meet the needs of frontline ruminant farming and feed enterprise users;

Meanwhile,Dr.Wang has rich teaching, research and training experience in ruminant farming and management at home and abroad, and has published many professional papers in journals and magazines, which provide effective references for frontline breeding production and academic research. It is believed that wangyanjun joining will provide a better guarantee for the development of the ruminant business as well as the frontline user service.

4. Pet Division

With the growing concept of pet ownership, many people choose pets as their daily companion, the scale of the domestic pet economy to continue to grow. Therefore, the division has been Kinghoo Tech and Poland, South Korea and other countries of professional pet product manufacturers to reach a preliminary consensus on cooperation, the main service for the national pet plate, for pet families and pet service organizations to provide high-quality product solutions and technical services.

The products are mainly involved in providing various pets with life support, growth and development and health of the necessary products, as well as nutritional comprehensive, scientific formulations, quality standards, as well as nutritional products that can prevent certain diseases.

5、Kinghoo Agro

The division, led by CEO Niraj (winner of the Microsoft King of the Cloud), aims at the needs of intelligent farming and digital transformation of the first-line farming enterprise users in the field of animal husbandry, and provides a comprehensive solution of intelligent farming with the concept of “SAAS” to create a personalized experience of intelligent farming for the traditional farming users, and to realize the data initiation, The division will provide “SAAS” concept intelligent farming comprehensive solution to create personalized intelligent farming experience for traditional farming users, and realize data initiation, resource empowerment, and help farming customers to realize greater business value.

In the next two years, the division will fully invest in the research and development of the “Open Platform for Intelligent Diagnostics”, which involves poultry, livestock, beef cattle and sheep, and is scheduled to be put into use globally in 2023. ......

6、Import and Export Trade Division

As one of the core departments of KINGHOO, this division is mainly responsible for the overall operation of the company's international trade system and all foreign businesses, adhering to the development strategy of “introducing and going out” to continuously expand the international market.

After nearly 20 years of precipitation, KINGHOO has already formed a diversified product system, including animal protection, (nutritional) additives, and (intelligent farming) software/hardware equipment, etc., which successfully builds up a link for the company's overall operation and maintains the company's global business.

At the same time, the division also set up an agent import and export business, for import and export needs of enterprises and users to provide special services.

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With one industry as the main business, diversified operation. The adjustment of the new organizational structure of KINGHOO this time to cover the field of animal husbandry and breeding as the leading, so that the six business divisions are interlocked, so that KIGHOO's connotation and extension of the market direction and customer service has been further expanded.

At the same time, the company's business has also changed from the pursuit of a single user volume to the deep plowing of users to create more development opportunities. In the face of different users in the field of animal husbandry and breeding and the different industry environments to which the users belong, to take different business strategies, and strive to achieve “do professional things with a professional attitude”, in order to better promote the company's comprehensive and steady development, and enhance customer value.

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Sharing Resources, Win-Win Cooperation

Let the KINGHOO global resources for your use

Enterprise cooperation, product agents

Welcome to add “Farming Consultant” micro-signal

There is also the opportunity to join the breeding exchange group